PRIVACY POLICY

Last Updated: 10.2.2025

1. Introduction

Welcome to Peak Fit Nutrition. We value your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, or interact with our services.

By using our website, you agree to the practices described in this policy. This policy complies with applicable U.S. privacy laws and the General Data Protection Regulation (GDPR) for customers in the European Union (EU) and European Economic Area (EEA).

2. Who We Are

Business Name: Peak Fit Nutrition
Website: www.peakfitnutrition.com
Email: [Insert contact email address]
Business Type: Online retail (dropshipping) of gym and fitness supplements
Location: United States

3. Information We Collect

We collect personal and non-personal information to provide and improve our services.

a. Personal Data

When you make a purchase, create an account, or contact us, we may collect:

Identity Data: Full name, billing and shipping address
Contact Data: Email address, phone number
Payment Data: Credit card details or Apple Pay information (processed securely by third-party payment providers)
Order Data: Purchase history, order details, tracking information
Technical Data: IP address, browser type, device identifiers
Usage Data: Website usage, preferences, and interactions

We do not store full payment card details on our servers. Payments are processed securely through third-party providers.

b. Non-Personal Data

We may collect aggregated, non-identifiable data such as website usage statistics.

4. How We Use Your Information

We process personal data for the following purposes:

To fulfill and deliver orders (including sharing details with suppliers)
To process payments and detect fraud
To provide customer support
To send order confirmations, shipping updates, and promotions (if you opt-in)
To improve our website and services
To comply with legal obligations

We only process your data when we have a lawful basis, including:

Contractual necessity (to fulfill your order)
Consent (for marketing)
Legitimate interests (to improve user experience)
Legal compliance

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyze traffic, and personalize content.

You can manage or disable cookies in your browser settings. However, disabling cookies may affect website functionality.

Types of Cookies We Use:

Essential cookies: Required for site functionality (e.g., cart, checkout)
Analytics cookies: Help us measure performance and usage
Marketing cookies: Used for targeted advertising

For more information, see our Cookie Policy [Insert link if applicable].

6. Third-Party Service Providers

We share data only when necessary with trusted partners:

Wix.com: Website hosting and platform
Payment Processors: Stripe, Wix Payments, Apple Pay
Suppliers / Fulfillment Partners: For product shipping and order tracking
Analytics / Marketing Tools: Google Analytics, Wix analytics

All third parties are required to safeguard your information and process it only as instructed by us.

7. Data Retention

We retain your data only as long as necessary to meet legal, contractual, or operational obligations.

Customer account data: Retained while account is active
Order data: Retained for legal/tax purposes (typically 6–7 years)
Marketing data: Retained until consent is withdrawn

8. International Data Transfers

Your data may be transferred to and processed in countries outside your own, including the United States.

We ensure such transfers comply with GDPR through safeguards such as:

Standard Contractual Clauses (SCCs)
Transfers to countries with adequacy decisions

9. Your Rights Under GDPR

If you are located in the EU/EEA, you have the following rights:

Access: Request a copy of your data
Rectification: Correct inaccurate data
Erasure: Request deletion of your data
Restriction: Limit how your data is used
Portability: Request your data in a portable format
Objection: Object to certain processing (e.g., marketing)
Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, contact us at [Insert contact email].

10. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

While we use secure systems, please note that no online transmission is 100% secure.

11. Children’s Privacy

Our website and services are intended for individuals 18 years or older.
We do not knowingly collect information from minors. If we become aware of such data, it will be deleted promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last Updated” date.

We encourage you to review this page periodically to stay informed about our data practices.

13. Contact Us

If you have any questions or would like to exercise your privacy rights, please contact us:

Peak Fit Nutrition
📧 Email: [Insert contact email]
🌐 Website: www.peakfitnutrition.com

If you are in the EU/EEA, you have the right to lodge a complaint with your local supervisory authority if you believe your data is being processed unlawfully.